UX Copywriter, Copy Strategy

Company: marcel.ai
Location: New York
Posted on: May 26, 2025

Job Description:

Company description

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Marcel is the AI platform that connects more than 98,000 employees at Publicis Groupe- across geographies, agencies and capabilities. Marcel helps our employees learn, share, create, connect and grow more than ever before. Marcel connects employees to our culture, helps them master new skills, inspires them and tackles diversity and inclusion head on to help build a better world together. It's a place where we come together every day to amplify each other as one global team. All of this employee engagement creates over 100 million data points that power our AI-enabled knowledge graph, making the experience even more relevant for employees. And for our clients, our knowledge graph makes Marcel one of the most powerful tools ever invented for finding exactly the right expertise, teams and knowledge that we need to win in the Platform World. Marcel is a strategic investment in our people and is aimed at being their personal growth engine in this hybrid world. This role is joining the dynamic Marcel team in helping build and evolve this product. About Publicis Re:Sources:Publicis Re:Sources is the backbone of Publicis Groupe, the world's most valuable agency group. We are the only full-service, end-to-end shared service organization in the industry, enabling Groupe agencies to do what they do best: innovate and transform for their clients.Formed in 1998 as a small team to service a few Publicis Groupe firms, Publicis Re:Sources has grown to 5,000+ employees in over 66 countries. We provide technology solutions and business services including finance, accounting, legal, benefits, procurement, tax, real estate, treasury and risk management. We continually transform to keep pace with our ever-changing communications industry and thrive on a spirit of innovation felt around the globe. Learn more about Publicis Re:Sources and the Publicis Groupe agencies we support at http://www.publicisresources.com/.

Job description
Our mission at Marcel is to revolutionize what our people are capable of individually and collectively-to get better work done faster, effortlessly stay ahead of the curve, and actively participate in our creative culture.

Designed to be highly intuitive and increasingly relevant, Marcel truly is what you make it. So, using friendly language that telegraphs what it can do and how it impacts your work is mission-critical.

As the UX Copywriter, you'll craft copy that leads with value, avoids complexity, and uses our voice to support the message (not distract from it). You'll put Marcel in the context of our people's day-to-day to drive engagement and help every interaction feel personal and rewarding.



Craft concise, value-driven copy
Create and refine UX copy, including interface text; microcopy; error messaging; and notifications to enhance user experience and drive engagement
Collaborate closely with design and product teams to ensure copy aligns with user needs and business goals
Develop copy strategies that effectively communicate complex concepts in a straightforward and user-friendly manner
Iterate on copy according to user feedback
Maintain and contribute to a cohesive brand voice and tone across the platform
Ensure consistency and clarity in language across different components of the platform
Advocate for user-centric design and content decisions in cross-functional team discussions
Stay updated with industry trends and best practices to continuously elevate the quality of UX writing
Ensure a sound understanding of, demonstrate commitment to and comply with all legislation & Publicis Groupe Policies e.g., Janus, GSO and IT policies, etc.
Take ownership of all assigned tasks, ensuring that projects are delivered on time, within scope, and with high attention to detail
Be an active participant, not a bystander-engage with team members, identify areas for improvement, and take initiative to solve problems
Prioritize user experience in all projects by collectively engaging in feedback loops and opportunities to improve our approach
Adapt quickly to shifting priorities and embrace ambiguity



Job requirements
Must have skills:

5+ years as a UX Writer or similar role in an agency or in-house setting (preferably in a tech or digital product environment), and a portfolio that reflects
Highly proficient in English, with exceptional US-based grammar and copywriting skills
Proven ability to write across product experiences, based on deep understanding of the user journey, friction points, and desired action/outcome
Strong bias for action in a fast-paced environment with an ability to quickly pivot based on feedback, and/or changing business priorities
Bachelor's degree in English, Communications, or a related field, or equivalent practical experience

Good to have skills:

Experience creating/owning copy guidelines for scale
Familiarity with Figma
Experience writing for a global audience


Attributes/behaviours:

Empathy for Users: Understands and prioritize the needs and emotions of the user, enabling intuitive and accessible copy
Empathy for Team Members: Understands team dynamics and is sensitive to the needs and workloads of others, offering support when necessary
Proactive Problem Solver: Thrives in ambiguity, ask questions, remove blockers, and find solutions independently
Detail-Oriented: Maintains high standards for quality and accuracy in all aspects of project execution



Application procedure
All your information will be kept confidential according to EEO guidelines. This job description in no way states or implies that these are the only duties to be performed by the employee(s) currently in this position. Employee(s) will be required to follow any other job related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. A review of this position has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and responsibilities are essential job functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent(s) will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an ""at-will"" relations.#LI-SJ2

Keywords: marcel.ai, Bloomfield , UX Copywriter, Copy Strategy, Advertising , New York, New Jersey