Manager, Content Marketing - Telecommute
Company: GPAC
Location: Nyack
Posted on: May 3, 2024
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Job Description:
Gpac (Growing People & Companies, has been retained by a New
York, Rockland County nonprofit organization to search for an Email
Marketing Manager who will report directly to the Executive
Director. This organization empowers people living with serious and
sometimes life-long chronic illnesses. They promote evidenced-based
education and tools to help people make informed medical decisions
and by advocating for improved access to health care. The culture
at the organization promotes healthy living and lifestyles. The
organization is very diverse and is open to candidates from all
backgrounds. Candidates who are ex-military are encouraged to
apply.
The Email Marketing Manager will:
Work with members of all departments (education, research,
advocacy) to engage their audience of people living with chronic
disease, contributing to overarching business strategies and
decisions.
Develop and execute email marketing campaigns, updating automated
email series, and cross promote various email lists.
Utilize the email marketing software, Mailchimp, to manage all
email campaigns from inception to execution organization wide. This
includes participating in drafting of engaging content and
formatting emails that align with mission and message.
Requirements and Responsibilities:
Marketing and Communications Background : A degree or experience in
marketing, communications, or a related field is desired to grasp
audience engagement and effective messaging and branding.
Experience with Email Marketing Platforms: Proficiency in using
email marketing platforms such as Mailchimp, Constant Contact, or
similar tools is essential for creating and distributing
newsletters, managing subscriber lists, and analyzing campaign
performance. -
Content Creation and Copywriting Skills: Must have good writing
skills for crafting email content that captures the audience's
interest, with an emphasis on creating compelling subject lines and
clear, informative messages.
Strategic Marketing : An understanding of how to craft marketing
strategies tailored to different stages of the patient journey. The
role requires the ability to analyze and segment the audience
effectively, creating personalized and dynamic campaigns that
address the specific needs, concerns, and motivations at each stage
of their journey.
Graphic Design Abilities: While not mandatory, basic skills in
graphic design software like Adobe, Photoshop or Canva can be
valuable for creating visually appealing newsletter layouts and
branded imagery.
Performance Monitoring and Reporting: Should be comfortable with
basic data monitoring related to email marketing, such as
monitoring open rates and click-through rates, and able to learn
how to compile these insights for reports and email strategy.
List Management: Knowledge of list management best practices is
essential for targeting specific patient demographics with relevant
content and promotions.
Organizational Skills: The ability to manage various tasks
simultaneously, adhere to deadlines, and coordinate with various
stakeholders (designers, writers, IT professionals, etc.) is
crucial for successful newsletter campaigns.
Adaptability and Creativity: The digital marketing landscape is
constantly evolving, so candidates should be adaptable to new
trends, technologies, and best practices. Creativity is also
valuable for brainstorming innovative newsletter ideas and
campaigns.
Email Compliance Knowledge: Knowledge of email compliance
regulations such as CAN-SPAM, GDPR, CPRA, and CCPA is preferred
though not mandatory.
Remote Work Proficiency: Demonstrated capability to effectively
work remotely, including strong communication skills,
self-motivation, and proficiency in utilizing remote collaboration
tools.
Anticipated Salary Range: $65,000 - $80,000 per year, based on
experience.
*Employment will be on a contract basis for the first 4 months,
with the opportunity to stay on as a full-time employee based on
organizational need and fit at the end of the 4-month period.
Applicants should submit a cover letter detailing their experience
with the requirements above, particularly strategic marketing and
experience with email campaigns. Please send the cover letter and
your resume confidentially to carol.sieger@gpac.com . If you have
any questions, Carol can also be reached at 605.799.8136 .
All qualified applicants will receive consideration without regard
to race, age, color, sex (including pregnancy), religion, national
origin, disability, sexual orientation, gender identity, marital
status, military status, genetic information, or any other status
protected by applicable laws or regulations.
GPAC (Growing People and Companies) is an award-winning search firm
specializing in placing quality professionals within multiple
industries across the United States since 1990. We are extremely
competitive, client-focused and realize that our value is in our
ability to deliver the right solutions at the right time.
Keywords: GPAC, Bloomfield , Manager, Content Marketing - Telecommute, Executive , Nyack, New Jersey
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