US Marketing Director

Company: CSL
Location: King of Prussia
Posted on: June 28, 2025

Job Description:

You will initially report into the Senior Director of New Product Planning & Evidence Strategy and will transition to Executive Director, Specialty Marketing three months prior to launch. You will have direct reports in this role. Responsibilities: As the Director of Marketing you will be responsible for launching RIASTAP in the US, with full P&L accountability for the brand. This pivotal role is essential in shaping and developing the market to unlock a multi-billion-dollar opportunity in Patient Blood Management (PBM), while achieving net sales and market share goals for RIASTAP. Collaborating with Sales, Healthcare Systems, Pricing and Contracting, Insights and Analytics, Payer Marketing, and Medical Affairs, the Director ensures that strategies are robust, impactful, and aligned with the overall brand and PBM vision. Additionally, the Director defines and drives synergies with other major brands in the portfolio to strengthen market leadership and maximize portfolio value. Engaging cross-functional leaders, the Director translates customer needs into effective initiatives and ensures these initiatives are executed with urgency to exceed brand objectives. This role demands independent work with a strong focus on excellence, customer centricity, and outcomes, while influencing cross-functional partners and senior management. Successfully launch RIASTAP in the US to realize multi-billion-dollar opportunity in the Patient Blood Management (PBM) and meet or exceed revenue and market share goals for RIASTAP. Develops and presents strategic and tactical plans to U.S. Commercial Leadership as part of the Integrated Business Planning (IBP) process. In collaboration with Sales, Healthcare Systems, Pricing and Contracting, Insights and Analytics, Payer Marketing, and Medical Affairs, ensures that brand strategies are robust, impactful, and aligned with the overall brand and PBM vision. Translates customer needs into effective cross-functional initiatives and ensures these initiatives are executed with urgency.Accountable for the successful implementation and measurement of these plans to meet brand objectives. Identifies customer needs for evidence and lifecycle management and act as a brand champion to ensure those needs are prioritized. Accountable for production plan forecasting, including gaining stakeholder input on projections. Responsible for the effective management and operation marketing activities within the approved budget. Responsibility for defining and driving synergies with other brand/s in the portfolio to strengthen market leadership and maximize portfolio value. Develops and manages effective agency relationships in support of key initiatives. Manages agency partners to deliver on brand and customer needs in support of brand objectives. Optimizes spends on external partner’s support. Build and leverage effective and productive working relationships with key external customers, including thought leaders and professional societies. Hires, manages and develops top talent. Education: BS/BA, MBA preferred Experience: 10 years relevant health care marketing and commercial planning experience including experience with launch of product or line extensions. 3 years of people management preferred Institutional/hospital experience preferred The position requires excellent organizational skills, collaboration, teamwork, and the ability to manage multiple projects with tight deadlines in a fast paced environment Our Benefits CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals. Please take the time to review our benefits site to see what’s available to you as a CSL employee. About CSL Behring CSL Behring is a global leader in developing and delivering high-quality medicines that treat people with rare and serious diseases. Our treatments offer promise for people in more than 100 countries living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. Learn more about CSL Behring . We want CSL to reflect the world around us As a global organization with employees in 35 countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging at CSL. Do work that matters at CSL Behring!

Keywords: CSL, Bloomfield , US Marketing Director, PR / Public Relations , King of Prussia, New Jersey